Ushuaia is the new breed of Ibiza beach bar. Twenty years ago people came to Ibiza to listen to good music and dance in the sun, somewhere along the line this fell by the wayside. It started with the obligatory roofing and enclosure of all the clubs and it was thought the final nail in the coffin came last summer with the banning of all day time parties before 4.30pm... HOWEVER! Ibiza is an innovative and adaptive creature, people will always be drawn to this Island to dance and listen to music in the Mediterranean sun, be it in a club or in this case, the surroundings of a plush and decadent beach bar....
The later - Ushuaia, clearly caters to the more discerning customer with high end cuisine, cocktails, v.i.p. beds and decor courtesy of La Maison De L'Elephant. There are of course many bars in Ibiza that fit this description, however few of them are on the beach and even fewer have the musical direction that Ushuaia boasts. Home to Luciano & Friends last year and an even bigger all star cast this summer, it's fair to say Ushuaia will be home to some of the most interesting parties of 2010.